OPTICAL MARKET
Among those surveyed, there were exhibition participants and representatives of retail optician’s shops.
The survey showed the following:
- Regarding the number of editions held annually, 80% of responders indicated there should be not more than 2 per year.
- Regarding the exhibition format, 61% of responders remarked it should target both specialists and final consumers, and 36% of respondents said it should target specialist only.
- 3 days term was almost unanimously decided to be the perfect variant of exhibition duration.
- The most favorable time for holding the exhibition is still November and February, according to the opinion of 82% of the surveyed.
15% of the respondents suggested the exhibition format should be B2C, involving end customers to visiting the exhibition. It is namely end customers that are most active within the last period of time, when speaking of telephone calls to the management team, as well as web site visits. Ukrainian market has been waiting for some kind of an event that would be interesting for end customers? Maybe it is even high time to start that kind of win-win project. Let us think it over…
We are thankful to those who took part in the survey and are looking forward to future possible cooperation!
Market analysis *:
- Number of companies distributing optical products – 100
- Number of retail companies – 1,300
- Number of optician’s shops equipped with an ophthalmologist’s consulting room – 350
- Number of ophthalmologists registered – 22,000
*according to the information of exhibition management team
Market potential *:
- Population of Ukraine – 46 million
- 58 % need eyesight correction
- 15% attend optician’s shops
- Growth of sector turnover – 20-25% per year
- Number of brands represented in the market – about 330
*according to estimations of optics market specialists
